Our mission is to combine fairly produced African fashion with current styles and to make it accessible to the world. At the top of the list: Fairness and respect in dealing with people and nature. For us, this means in particular paying employees fairly and treating them with respect and on an equal footing.
We demonstrate our commitment by disclosing our internal processes and finances.
All of our employees receive at least 50% more wages than usual.
We combine traditional African handicraft with modern cuts and develop styles that have never been seen before.
We promote global African economic relations
Your mask consists of 2 layers of sturdy Kitenge fabric, which is traditionally used in Tanzania for the manufacture of clothing. These are separated on the inside by a coarse-meshed nylon net to reduce the build-up of moisture.
Every single one of our products is handcrafted with a lot of love in Tanzania, East Africa. Our tailors are well trained and work with millimeter precision in order to follow Afyamoto's demanding quality model.
Good work is also well rewarded. That is why we pay an average of 50% more wages than usual for each mask.
With the purchase of this mask you become part of our movement and change the lives of many people permanently.
How it works? Very easily: We give 50% of our profits in the development of our sustainable value chain, as well as infrastructure & education in Tanzania - sustainable and from within.
We get naked - except for the mask.
We think: all or nothing! Therefore, we not only disclose our finances, but also report on our social media channels about our social business and include you in our processes.
E.g. when choosing new fabrics. Have you always wanted to know which path a product takes from the idea to you?
episode Afyamoto on Instagram
It is not that easy to combine entrepreneurship with social values. We want to make our added value completely sustainable in the long term. For us, this means not only social justice, but also focusing on environmental goals.
Here we will always be faced with new challenges, such as the question "How do our goods get from Africa to Europe in a climate-neutral way?"
Learn more about how we want to overcome these (and other) hurdles and how you can help.